About Commercial & Marketing

  • Create a Commercial plan for the organisation
    • Design a Marketing strategy
    • Design a plan for each market segment
  • Analyse the competitive position
    • Introduce competitive strategies
  • Monitor market activity
  • Undertake pricing & yield management exercises
  • Create Brand awareness and maximise your product awareness
    • Marketing campaigns
    • Web improvements
    • Sales promotions

Track Record

  • Re-organised the commercial focus of a business which delivered a 39% year on year profit growth and moved the EBIT margin from 8.6% to 14%
  • Introduced a sales & revenue strategy that delivered  6M annual improvement
man on green arrow. Isolated 3D image